Monday 24 January 2011

Research Into Media Language Through Semiotics :

In order to help me create a high quality music magazine, i have researched certain types of media language to broaden my understanding of how consumers choose to take in media texts such as music magazines through certain symbols they see and interpret them differently. These are some ideas i researched which will be useful in helping me design and construct graphics for my front page : 

    Semiotics :  Is the study of signs.  A sign is anything that carries meaning.




 Saussure - > " In everything their is a sign and a signified"


For example if rain is the sign then sadness or a miserable atmosphere is the symbol.  Signs are Polysemic ; they are open to many interpretations. 


Denotation = What is there.

Connotation = What it might suggest.

All media texts are encoded by producers and decoded by audiences. 


In terms of a music magazine, an electric guitar logo on the front page could symbolize loud or rock music and attract listeners of that genre to read the magazine, where as a logo of a violin would suggest a classical genre of music and attract listeners of that genre.  

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